Many artists worry that making reproductions of their artwork, or prints as they are commonly called, will not be an accurate representation of the original piece. Of course this can be a possibility, but with the right preparation and production, a reproduction can beautifully represent the original work, and even offer buyers features the original can’t. One of these features is the ability to sell your work to buyers who are interested yet would not have the opportunity to purchase the one and only piece you create.
If you are considering the possibility of taking your work to market, en mass, then there are a few recommendations you should take note of. The most important, as you may realize, are documentation and printing.
It is recommended to have your work professionally documented by a photographer who will know how to light your piece properly and edit its documentation. If you decide to take the photos yourself, then please try using natural lighting and a DSLR camera to get the best possible photograph of your work. Precision is key. Make sure glare and shadows are not present in your documentation, and cropping out any background is essential. Shoot your photo in RAW format if possible. This will make your file size as large as possible. Over 300dpi and 10MB for your file size is optimal for top-quality reproduction. Save your file in a CMYK color space for top-quality printing.
A top-quality printer is essential. You may want to shop around your local area, and nationally to find the best price and quality for you. Articollectiva has partnered with printers who can make museum-quality reproductions that are durable enough to last over 100 years. Our partners use the best materials at the best prices to ensure that your reproductions look and feel their best.
Printing can be done on a variety of materials, and we encourage artists to experiment in this area. Articollectiva can help in this area, finding the hottest trends for prints that consumers are looking to purchase. Remember, this may be the only way a consumer may be able to purchase one of your pieces, and so they are likely to invest in what truly resonates with them and their desires for art.
Some artists do avoid making reproductions, especially those with gallery representation because it brings down the value of their originals. This is definitely a personal decision, but reproductions do have the ability of giving artists a market advantage.
There are many types of buyers of art, and it is very difficult to, for example decorate an office space with only original works from an artist who aligns well with the color palate of the office space. The same can apply to homes, and interior design. Getting specific sizes, identical frames, and exact color schemes is almost impossible in original pieces. This market would be automatically ruled out. Prints make your work readily available to a broader range of clients. This includes large clients.
It is common for artists to rule out creating reproductions of their work, but it is a plausible idea many artists should consider. There is a large open market for reproductions, and they can be just as valuable to an artist’s career as can their originals. If this is something you are considering, or have questions about, please feel free to contact us. We can help by providing further information and options that may align with your career goals and desires. It is true that reproductions are a choice of the artist, and do not fit well in every creative endeavor, but there are many possibilities in marketing, branding, and even licensing your work to the right entity so that your art does not decrease in value while your audience still grows.